Applying persuasive techniques in an online learning environment: A mixed-method study

Lakshmi Krishnamoorthy; Zahira Merchant

doi:10.29333/pr/12933

Full Text (PDF)

Lakshmi Krishnamoorthy ¹ ^* , Zahira Merchant ¹

More Detail

¹ San Francisco State University, San Francisco, CA, USA^* Corresponding Author

Abstract

Persuasion is inherent to the instructional process. Instructions delivered through online programs do not always generate expected and consistent learning outcomes, and hence persuasion in online instructional design is even more critical. Through this mixed-method study, we aim to identify the most widely used persuasive design techniques, the challenges limiting their applications, and their implications. Furthermore, this paper discusses the recommendations of new persuasive techniques put forth by Instructional Designers.

Keywords

persuasive designs
mixed-method research design
online learning environment
challenges in applying persuasive design techniques
instructional/learning designers

License

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Article Type: Research Article

PEDAGOGICAL RES, Volume 8, Issue 2, April 2023, Article No: em0156

https://doi.org/10.29333/pr/12933

Online publication date: 02 Feb 2023

Article Views: 1142

Article Downloads: 1367

Open Access References How to cite this article

References

Arendt, C., Myers, T., & Trevathan, J. (2014). Simulating house cooling methods to decrease energy consumption by creating awareness and attitude change. International Journal of Smart Home, 8(2), 177-190. https://doi.org/10.14257/ijsh.2014.8.2.18
Barari, N., RezaeiZadeh, M., Khorasani, A., & Alami, F. (2020). Designing and validating educational standards for e-teaching in virtual learning environments (VLEs), based on revised Bloom’s taxonomy. Interactive Learning Environments, 30(9), 1640-1652. https://doi.org/10.1080/10494820.2020.1739078
Behringer, R., & Sinclair, G. (2013). Proceedings of the International Workshop on EuroPLOT Persuasive Technology for Learning, Education and Teaching (IWEPLET 2013). UNSPECIFIED.
Bouchrika, I., Harrati, N., Wanick, V., & Wills, G. (2019). Exploring the impact of gamification on student engagement and involvement with e-learning systems. Interactive Learning Environments, 29(8), 1244-1257. https://doi.org/10.1080/10494820.2019.1623267
Daud, N. A., Ashaari, N. S., & Muda, Z. (2015). Initial validation of persuasive model for web-based learning. Journal of Theoretical and Applied Information Technology, 81(2). 355-363.
Devincenzi, S., Kwecko, V., de Tolêdo, F. P., Mota, F. P., & Casarin, J., & da Costa Botelho, S. (2017). Persuasive technology: Applications in education. In Proceedings of the 2017 IEEE Frontiers in Education Conference (pp. 1-7). IEEE. https://doi.org/10.1109/FIE.2017.8190439
Fogg, B. J. (2009). A behavior model for persuasive design. In Proceedings of the 4^th International Conference on Persuasive Technology (pp. 1-7). ACM. https://doi.org/10.1145/1541948.1541999
Goh, T.-T., Seet, B.-C., & Chen, N.-S. (2012). The impact of persuasive SMS on students’ self-regulated learning. British Journal of Educational Technology, 43(4), 624-640. https://doi.org/10.1111/j.1467-8535.2011.01236.x
Halttu, K., & Oinas-Kukkonen, H. (2017). Persuading to reflect: Role of reflection and insight in persuasive systems design for physical health. Human-Computer Interaction, 32(5-6), 381-412. https://doi.org/10.1080/07370024.2017.1283227
Halttu, K., & Oinas-Kukkonen, H. (2021b). Susceptibility to social influence strategies and persuasive system design: Exploring the relationship. Behaviour & Information Technology, 41(12), 2705-2726. https://doi.org/10.1080/0144929X.2021.1945685
Kasali, F., Afolashade, K., & Oludele, A. (2020). Systematic review of persuasive health technology design and evaluation models. International Journal of Computer Science and Business Informatics, 17(1), 12-27.
Mintz, J., & Aagaard, M. (2012). The application of persuasive technology to educational settings. Educational Technology Research and Development, 60(3), 483-499. https://doi.org/10.1007/s11423-012-9232-y
Oduor, M., & Oinas-Kukkonen, H. (2019). Committing to change: A persuasive systems design analysis of user commitments for a behaviour change support system. Behaviour & Information Technology, 40(1), 20-38. https://doi.org/10.1080/0144929X.2019.1598495
Park, T., & Lim, C. (2019). Design principles for improving emotional affordances in an online learning environment. Asia Pacific Education Review, 20(1), 53-67. https://doi.org/10.1007/s12564-018-9560-7
Petersen, J. E., Frantz, C., & Shammin, R. (2014). Using sociotechnical feedback to engage, educate, motivate, and empower environmental thought and action. Solutions, 5(1), 79-87.
Petty, R. E., & Cacioppo, J. T. (1986). The elaboration likelihood model of persuasion. Advances in Experimental Social Psychology, 19, 123-205. https://doi.org/10.1016/S0065-2601(08)60214-2
Roloff, M.E., & Miller, G.R. (1980). Persuasion: New directions in theory and research. SAGE.
Zhang-Kennedy, L., Chiasson, S., & Biddle, R. (2016). The role of instructional design in persuasion: A comics approach for improving cybersecurity. International Journal of Human-Computer Interaction, 32, 215-257. https://doi.org/10.1080/10447318.2016.1136177

How to cite this article

APA

Krishnamoorthy, L., & Merchant, Z. (2023). Applying persuasive techniques in an online learning environment: A mixed-method study. Pedagogical Research, 8(2), em0156. https://doi.org/10.29333/pr/12933

Vancouver

Krishnamoorthy L, Merchant Z. Applying persuasive techniques in an online learning environment: A mixed-method study. PEDAGOGICAL RES. 2023;8(2):em0156. https://doi.org/10.29333/pr/12933

AMA

Krishnamoorthy L, Merchant Z. Applying persuasive techniques in an online learning environment: A mixed-method study. PEDAGOGICAL RES. 2023;8(2), em0156. https://doi.org/10.29333/pr/12933

Chicago

Krishnamoorthy, Lakshmi, and Zahira Merchant. "Applying persuasive techniques in an online learning environment: A mixed-method study". Pedagogical Research 2023 8 no. 2 (2023): em0156. https://doi.org/10.29333/pr/12933

Harvard

Krishnamoorthy, L., and Merchant, Z. (2023). Applying persuasive techniques in an online learning environment: A mixed-method study. Pedagogical Research, 8(2), em0156. https://doi.org/10.29333/pr/12933

MLA

Krishnamoorthy, Lakshmi et al. "Applying persuasive techniques in an online learning environment: A mixed-method study". Pedagogical Research, vol. 8, no. 2, 2023, em0156. https://doi.org/10.29333/pr/12933