Applying persuasive techniques in an online learning environment: A mixed-method study
Lakshmi Krishnamoorthy 1 * , Zahira Merchant 1
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1 San Francisco State University, San Francisco, CA, USA* Corresponding Author


Persuasion is inherent to the instructional process. Instructions delivered through online programs do not always generate expected and consistent learning outcomes, and hence persuasion in online instructional design is even more critical. Through this mixed-method study, we aim to identify the most widely used persuasive design techniques, the challenges limiting their applications, and their implications. Furthermore, this paper discusses the recommendations of new persuasive techniques put forth by Instructional Designers.


This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Article Type: Research Article

PEDAGOGICAL RES, 2023, Volume 8, Issue 2, Article No: em0156

Online publication date: 02 Feb 2023

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